Three decades of media.
The mindset of a startup.

OTS Communications is a full-service media agency delivering integrated solutions across out-of-home, ATL, BTL activations and retail signage — built on a strong legacy of brand-building and run with the agility of day one.

Founder & CEO · 33 yrs

The founder

James Varghese

Founder & CEO, OTS Communications

James Varghese is a veteran of the Indian media and advertising industry, with more than 33 years spent leading media strategy, planning and execution across categories and platforms.

He launched OTS Communications in January 2026 after decades of driving strategic media initiatives and building long-standing client relationships. OTS is the direct expression of a conviction formed over those decades: that real results come from strategic clarity, execution rigour and ownership.

His approach is deliberately hands-on — senior involvement on every mandate, close partnership at every stage of the campaign, and accountability for measurable outcomes rather than promises.

View James on LinkedIn →

Years in the making

Time-tested expertise, a new-age mindset.

With three decades of industry leadership and the instincts of a startup, OTS combines proven experience with modern, agile thinking — built for today’s evolving marketing ecosystem.

Consumers are exposed to thousands of messages a day. We place brands where attention is focused and valuable, converting fleeting moments into meaningful, measurable engagement. From traditional to digital, brand to activation, our integrated approach means one accountable partner driving ideas through to impactful execution.

The bench

Experience you can put in the room.

Leadership is our credibility — specialists across strategy, ATL, digital, on-ground and commercial, with a combined two hundred-plus years of building brands. These are the people you’ll actually work with.

Business Head · North

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Mario Gabriel

Business Head · South & West

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